Privacy

Image Privacy & Metadata

What metadata contains and why cleanup matters before sharing files.

What Metadata Can Include

EXIF fields may contain device model, timestamps, geolocation, and editing history depending on source apps.

Why It Matters

Hidden metadata can expose location or operational details when files are sent publicly or to clients.

Safer Sharing Workflow

Convert with metadata stripping enabled and verify outputs before publishing or distribution.

Common Metadata Fields

Not every image contains all of these, but it’s worth checking before sharing.

Location

Some devices can embed GPS coordinates or place info. This can reveal where a photo was taken.

Device details

Camera model, lens, software version, and other identifiers can leak operational information.

Timestamps

Capture and edit times can expose schedules or timelines if you share files publicly.

Safer Sharing Playbook

A simple set of steps to reduce accidental disclosure.

1

Strip metadata

Remove EXIF data when you don’t need it. This is especially important for public posting and client delivery.

2

Resize to purpose

Export only the dimensions you need. Smaller outputs can reduce the information surface and improve performance.

3

Verify outputs

Open the exported image and confirm quality, dimensions, and transparency (if needed) before sending.

For a more detailed explanation of our approach, see the Privacy Policy.

When Metadata Is Useful

Not all metadata is “bad” — it depends on your workflow.

Photography workflows

Camera settings and lens data can help organize and edit photo libraries. Keep it when you’re not publishing publicly.

Client delivery

For client handoff, metadata is often unnecessary. Stripping it can reduce accidental leakage and simplify the file.

Public sharing

When posting publicly, it’s safest to remove metadata unless you have a clear reason to keep it.

If your workflow requires metadata for internal use, keep an original copy and export a “clean” version for sharing.

Checklist

Remove metadata, confirm dimensions, validate quality, then export final ZIP.