Quality Guide

Best Image Quality Settings

Use practical quality ranges that keep visuals sharp while reducing file size.

Start around 72–84 quality for article images and marketing pages. Increase for hero visuals if artifacts appear.

Try 68–82 quality for web content and tune visually. WebP usually keeps detail with smaller files.

Use higher ranges like 82–92 where texture and product detail directly affect conversion.

What “Quality” Actually Changes

Quality controls how aggressively details are compressed.

Lower quality can create banding and blocky artifacts in skies, shadows, and soft backgrounds.

Compression can add halos around text and UI lines. If clarity matters, use PNG or raise quality.

Dropping from very high quality to medium often saves a lot of bytes with minimal visible loss. Past a point, savings flatten out.

These are starting points you can refine in a few minutes.

If you’re unsure, export two versions (one lower, one higher), compare at 100% zoom, and keep the smallest file that still looks clean.

A good sign you’ve found the sweet spot: further increases in quality barely improve visuals, but file size keeps climbing.

Test 3 quality points (low/medium/high), compare visually, and keep the smallest acceptable output.

A repeatable routine that works for most projects.

Pick a small set of images that represent your content (faces, screenshots, and one “busy” photo).

Convert at three quality values and compare them side by side. Focus on edges, gradients, and text.

Once you’ve chosen the smallest acceptable quality, run the full batch and export a ZIP for delivery.

Try these baselines in the converter and adjust until your images look right on the target platform.